Auto Mode is synonymous to Dynamic Product Ads (the term used very generously in Facebook advertising ecosystem) and is not yet available on Snapchat. This feature is exclusive to Vidtech.ai where with the help of Machine learning and historical performance data, Vidtech’s recommendation system pushes forward the best performing product from the chosen catalogue category to the audience.
Operationally, Auto mode is only different from the manual mode in curation of the feed. Unlike the manual mode, the Advertiser is not required to create the feed manually, but instead is given an option to select the products from the list of categories available on the Advertiser’s website.
We shall be discussing Auto Mode in detail in two parts. Click on each to read more.
Note: The Auto Mode functionality has to be enabled by the Vidtech.ai support team from the back end before it becomes available for use on the UI. Please contact a Vidtech.ai Support executive to get the same enabled. It is a one-time activity that 24 hours for set up.